Rebranding Grab
The challenge was to transform a traditional japanese restaurant into a young spot to chat with friends, have drinks, listen some music and taste an amazing oriental food. Our task was to create the new visual identity and mood based on a name chosen by the client.
The visual inspiration came from Japanese graphic design with its simple and strong shapes. Easy to replicate, the letters of the logo were used as graphical support to develop other communication materials.
The new brand brings attitude and good vibrations. Its roots lies in the freedom of a young soul and in the simplicity of good things in life.
Enjoy! It's sushi time.

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